Boffi has always expressed a communication approach which is outside of the norm. its marketing strategy is based on a reserved number of important special events, always in correspondence with major design events, as a means of presenting its own product line as also a way of consolidating a culture towards Design.
In 1997 the WK6 kitchen (World Kitchen 6) was presented at San Paolo Converso church in Milan, creating a new trend which has turned an important exhibition into a truly cultural event that involves the entire city.
In this presentation the contrast between the Boffi contemporary products and the sacredness of the baroque church of San Paolo was extremely strong.